International Luxury Ma Mer POP UP SHOP 10.9(WED.)-10.15(TUE.) @Isetan Shinjuku
2024.10.9(WED.) - 10.15(TUE.)
Isetan Shinjuku Main Building 6th floor Center Park/The Stage #6
Ma mère, the world's leading children's clothing brand
Based on the concept of "eternalizing the momentary emotional turmoil of children,"
Timeless designs, beautiful patterns and materials that don't change with the times.
By pursuing sophisticated detail,
The irreplaceable experiences that children and their families have will remain as beautiful memories that will remain unchanged even 100 years from now.
The theme of Ma mère's 2024 Fall/Winter collection is "ELEGANT SWAN COLLECTION"
The grace and elegance of swans
A collection inspired by the grace and elegance of swans
The beautiful design of the lake and the white and black swans in a fantastical story.
We offer sophisticated styles created by the materials we use, from everyday comfort fashion to formal wear. 
We will also be offering gifts to the first 50 customers who spend over 55,000 yen.
We will give you a velour drawstring bag featuring Bell Flower, the loving mascot dog that has been watching over children since Ma Mere was founded.
You can choose one of the iconic colors of the Ma Mère Fall/Winter 2024 Collection: Mauve Pink or Black.
*Sales will end as soon as stock runs out.
Workshops will also be held during the event.
Together with Kimekomi artist Asako Iwamizu,
Experience sustainable art by recycling Ma Mère's exclusive fabrics.
Using traditional craft techniques, you can freely choose the shape and fabric for the frame you have prepared in advance.
We will insert the fabric and create original artwork.
Iwamizu Asako will teach us how to make it.
This workshop uses Ma Mère's recycled fabrics and can be enjoyed by everyone from small children to adults.
Lecturer: Asako Iwamizu
[Advance reservation required]
Dates: Saturday, October 12th and Sunday, October 13th
Time: ①11:00am-12:00pm ②2:30pm-3:30pm ③4:00pm-5:00pm
*Only ② and ③ are accepted on the 12th (Sat.)
Age range: 4 years old to adults Participation fee: 5,500 yen Duration: Approximately 60 minutes
Make a reservation here >>
The event has now ended.
What is Kimekomi Art?
The doll is made of paulownia wood or wood, and the lines are carved into the body to resemble the creases and patterns on the clothes.
Inspired by the technique of traditional dolls (Kimekomi dolls), in which the edges of the cloth are pressed into the grooves with an awl to make it look like the doll is wearing a costume,
New artwork created using unique techniques.
We carefully fill in each piece little by little without using any adhesives such as glue.
In addition, my works mainly use recycled polystyrene foam, fabric from old clothes, and sample fabrics from the clothing manufacturing process.